Digital marketing trends

2014 Digital Marketing Trends Every Business Needs to Know

As we enter a new year, there is plenty of speculation flying around the online marketing world as to what the future holds. Spoiler alert: a lot of what worked well in 2013 still works in 2014. No big surprises there. All great marketing works by tapping into universal elements of human psychology, and that doesn't change. But the means of delivering your message most effectively can change quickly in a digital world.

So it's important to be conscious of emerging trends and be aware of when it's time to shift the focus of your strategy. With that in mind, here are some of the most important digital marketing trends for 2014 and what you should be doing about them.

video-production-kid

Understanding Web Video Production: A How-To Guide for Businesses

Chances are you've heard some of the buzz around web video, and you're seeking a better understanding of exactly how it works, what the benefits are and whether it's a good investment option for your business.

This post will walk you through the process of video production, giving you an overview of how the process works, breaking down each individual step and outlining what your input to the project should be and what your producer should contribute.

seo-design-main

Blending SEO with Web Design: Why Visually Amazing Websites Can Fail

So you've paid for a shiny, brand new website. You're excited. It looks amazing – everyone tells you so. Your mind races thinking about all the new sales this site is going to bring in, and give yourself a pat on the back for such a great investment.

And then, nothing happens.

conversion-rate-optimization

Conversion Rate Optimization 101: A Crash Course

If you want to make sure your website is pulling its weight when it comes to bringing in business, conversion rate optimization should be at the top of your to-do list. CRO as it's called for short is the process of continually tweaking your website, adding, changing and removing elements in order to improve the conversion rate – the percentage of website visitors who take a conversion action.

That action might be a phone call, filling out a form, or placing an order – whatever it is, if you want more response without having to drive more traffic, optimizing for conversions is the way to achieve it.

explainer video

The Power of Website Explainer Videos (Explained)

Explainer videos are starting to pop up all over the web. For many businesses they provide a simple and intuitive way to sell to online visitors or to explain elements of their product or service.

An explainer can be a great way to immediately distinguigh yourself from the competition and communicate smoothly and clearly with people who engage with your online brand.

But let's look a little closer at what explainer videos are, what they do, and what makes a great one versus a terrible one.

Responsive web design

Rise of the Mobile Web: Why Responsive Web Design is Crucial to Online Success

The trend towards mobile web browsing continues to grow strong as we enter 2014, and with that trend comes an increasing need for websites that can cope with being viewed on a wider range of devices.

Many websites – especially those created more than two or three years ago – simply “don't fit” when viewed on a smartphone or tablet device. This is a major issue many site owners aren't even aware of - and it may be costing your business on a daily basis.