As we enter a new year, there is plenty of speculation flying around the online marketing world as to what the future holds. Spoiler alert: a lot of what worked well in 2013 still works in 2014. No big surprises there. All great marketing works by tapping into universal elements of human psychology, and that doesn't change. But the means of delivering your message most effectively can change quickly in a digital world.
So it's important to be conscious of emerging trends and be aware of when it's time to shift the focus of your strategy. With that in mind, here are some of the most important digital marketing trends for 2014 and what you should be doing about them.